
Artificial intelligence (AI) in business – Economy Week
NITextile participated in the conference “Artificial intelligence in business”, which took place last Friday, May 24th, in the small Auditorium of Forum Braga, promoted by the Associação Empresarial de Braga (AEB) and InCentea, with the support of Centro Algoritmi and InvestBraga, part of the 7th Economy Week.
The opening session was led by Daniel Vilaça, President of the Board of AEB, who welcomed those present and highlighted the importance of AI for the competitiveness of companies, for their growth and increased productivity, but it also brings numerous challenges. Where he reinforced that we are in the era of profound digital transformation, where Artificial Intelligence stands out as one of the most disruptive technologies with the greatest potential to impact the business world.

The conference also featured pro-rector Nuno Gonçalves, from the University of Minho, where he demonstrated the concern and training work of the academy on the subject of digital areas for the skills of the Future.
The event featured presentations from experts and leaders from different areas, addressing different aspects of AI. Paulo Novais, Coordinator of LASI – Associated Laboratory of Intelligent Systems, began the lectures with an overview of the state of the art of artificial intelligence, highlighting the latest trends and advances in the area, as a way of expanding human capabilities for decision-making as called by GenAI.

José Machado, Director of Centro Algoritmi, explored applied AI research in industry, showed how academic research is being translated into practical and innovative solutions. João Lopes, representative of Microsoft, presented the theme “Copilot – The Future of Smart Work”, which analyzes the role of AI in reshaping the work environment and enhancing productivity.

Pedro Freitas, Assistant Professor at the Faculty of Law at UCP, discussed the risks associated with AI, addressing the legal and ethical implications of using this technology. Teresa Martins, CEO of Neadvance, shared a practical testimony about the application of AI in industry, detailing her company’s successful experience.
The event culminated with a debate moderated by Carlos Vaz, Vice President of AEB and Administrator of InCentea, where participants were able to discuss and reflect on the challenges and opportunities brought by AI.
The closing ceremony was carried out by Ricardo Rio, President of Braga City Council, who reinforced the importance of AI for the future of companies and the local economy. The “Artificial Intelligence in Business” conference was consolidated as an important milestone for the Braga business community, promoting knowledge and the exchange of experiences on one of the most promising technologies today